Launch B2C on the foundation of your B2B business.
Ready to sell directly to consumers? Let’s define the first store and how to reuse your products, data and integrations while preserving the terms your B2B partners need.
20 minutes online
New channel: B2C storeto build
Your B2B foundationalready running
- Products and descriptions
- Stock levels
- Warehouse and logistics
- ERP and current integrations
- Partner pricing and terms
Single-item shipping uses: Stock levels, Warehouse and logistics
B2B partner pricing and terms stay as they are.
Your warehouse ships B2B pallets. Who picks, ships and takes back a single item?
A new channel needs its own buying journey. Product data and logistics already exist, but a consumer buys differently from a trade partner. Duplicating all infrastructure or copying the B2B flow unchanged can complicate the launch.
Choose the first release. Connect it to what already works.
Define the range, buying journey and order handling for the first B2C release.
Separate shared data and integrations from B2B-specific pricing, permissions and terms.
Choose the Medusa, reusable-base and custom-code scope, then plan a staged launch.
A complete purchase on Medusa. Explore Alufix.
We designed and implemented the Alufix store from catalogue and search to cart and purchase. You can inspect the real interface and working journey.
Explore the Alufix storeWe contribute directly to Medusa. Piotr Graczyk and Paweł Stalęga connect business decisions, architecture and implementation quality. AI and our reusable code support the work; we remain accountable for the result.
An initial scope for the new channel.
In 20 minutes, we discuss the initial range, existing systems and the differences in consumer buying. We identify what can be reused, what needs adding and the next useful step.
Bring a product group for the initial launch and the names of systems supporting B2B today.
When this conversation helps
The conversation is useful if you have an operating B2B business and a concrete range to test with consumers. Building a store does not establish demand or resolve partner relationships.
Do we have to replace the B2B system immediately?
We do not assume that. First, we assess how to share products, stock and orders, and which parts should remain in existing systems. We also consider integration and maintenance costs.
A first conversation with a concrete direction.
This is an initial conversation, not a full audit. If deeper analysis is needed, we agree a separate paid e-commerce implementation plan: 5 working days for a defined scope, PLN 10,000 net.