B2C case study
Alufix: a complete purchase journey built as one product.
We designed and launched a Medusa.js commerce solution covering catalogue, search, cart and the route to purchase. Accountability covered the complete customer journey from beginning to end.
The public store and working commerce journey are the evidence. We do not publish unmeasured sales outcomes or testimonials.
Context
Commerce becomes coherent when discovery and purchase share one flow.
A customer moves from category browsing and filtering to the cart and purchase decision. Every stage depends on the same data and business rules.
The work was therefore not split into an isolated frontend and separate store logic. Experience design and platform behaviour were developed together.
Scope
From categories and search to cart and checkout handoff.
The product includes a catalogue with categories, filters and product lists. Customers can find an item, manage quantities in the cart and continue with a clear summary.
Medusa.js provides the commerce layer while the interface guides critical purchase decisions. The solution was built as a complete journey, not a collection of unrelated screens.
- categories, filters and offer search
- product lists and details
- cart, quantities and summary
- handoff to purchase completion
Evidence boundary
We show what a visitor can open and verify independently.
The public store confirms the completeness of the implemented journey and the working interface. It does not by itself prove sales growth, adoption or basket value.
The same boundary applies to new products: technical and business outcomes are measured separately, and public conclusions stay within the available evidence.
Do sales and business logic need to work as one product?
Show us the critical path. We will assess whether you need a complete product, an extension of the current platform or an off-the-shelf solution.