B2B case study
Rader: a complex technical offer turned into one working product.
We designed and launched a public Next.js website combining a catalogue, detailed product pages, an AI assistant and 3D previews. The scope covered the product from user experience to implementation.
The public product is the evidence. We do not attribute sales or operational outcomes that were not measured.
Context
A broad product range needed a clear way to explore and compare it.
Rader operates in a technical category where buyers need parameters, application context and a clear path from a category to a specific component.
The website could not be a company brochure alone. It needed to connect content, product data and selection support in one coherent journey.
Scope
Catalogue, product pages and selection support share one interface.
We built category architecture and product pages with technical data. Users can move from the range to parameters and inspect related components without leaving the product experience.
The AI assistant sits beside the catalogue and supports a product-selection conversation. 3D previews add visual context where text and parameter tables are not enough.
- information architecture for a broad technical range
- catalogue and detailed product pages
- AI assistant connected to offer context
- 3D previews for selected products
Accountability
One accountable team from experience design to implementation.
Evelumo was responsible for the complete Next.js design and implementation. Content structure, product presentation and tool behaviour were handled as one product rather than separate outputs from different teams.
The boundary of this case study is deliberate. We show working features and a public result without inventing conversion, revenue or efficiency claims.
Does your offer or process exceed what an off-the-shelf tool can explain?
Show us the critical path. We will assess whether you need a new product, an extension of an existing system or a simpler solution.